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The First Great PR Man By : Jonathon Hardcastle PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. For many of today's PR professionals, he is also the first great PR man. Barnum first made it to the public eye in 1835 when he staged exhibits showcasing a blind and near-paralyzed African-American woman named Joice Heth whom he claimed was the nu... The Influence Of Advertising Awards On Clients By : Chris Snow Obtaining advertising awards is a super motivation for the employees and the creative people in an advertising agency. In the marketing world where a product sells based on an intricate algorithm consisting of variables like sales force, prices, quality of the product, distribution and much more, advertising alone cannot take the kudos or the blame for high or low sales. The advertising awards therefore, are a great means of letting the client know that the ad was indeed an i... Customer Service: Maximized Profit Potential By : Scott Lindsay In brick and mortar stores there is a software application that has provided additional sales and is geared toward customer satisfaction. When customers are checking out at a retail shop they may be made aware of complimentary products that are geared specifically to the item they have just purchased. If they are purchasing a dress, the clerk may make them aware of shoes or jewelry that may be a good fit to complete the ensemble. A customer might also be provided with a store... Trade Show Display Buying Guide By : Edward Bryce Products alone will not spell the success of your trade show exhibit. If marketed improperly, even the best of products will not be able to obtain maximum sales. Before we start buying trade show displays and tools, make sure you know everything about the trade show. If theyre using a particular theme, make sure your display will be designed accordingly. If the trade show hall has a particular motif, make sure your display would be enhanced by the surrounding colors, instead ... Playing Games During Working Hours – Mad Retailers Make More Money By : Steven Lipschitz James, Judy and Judd are here today to sell. They’re on my shop floor and I have made a massive effort to stock my shelves with terrific merchandise. It’s Thursday. James is working all day. Judy and Judd are working in the afternoon. Thursdays are slow in the morning and fast passed in the afternoon. My Salespeople are going to play a game. It’s a selling game and they are going to be scored - on a level playing field. This means even though James is working in a slow ...

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